Projects
JW Marriott
2025
Hospitality Interior Design
JW Marriott
110 E 2nd St, Austin TX, 78701
Hospitality Interior Design
At the JW Marriott, our design approach focused on elevating hospitality through sophistication, warmth, and a sense of effortless luxury. The challenge was to create a space that feels both grand and welcoming — a destination where travelers, locals, and guests can slow down, connect, and experience Austin through a refined lens.
Key feature // 1
Elevated Atmosphere Through Light & Material
Lighting became the defining element of this space, sculptural, warm, and intentionally layered. A custom ceiling installation diffuses a soft glow across the bar, creating movement and depth while highlighting the richness of the surrounding materials. By pairing metallic textures with warm wood tones, we created an atmosphere that feels refined yet inviting. The result is a bar that stands as a destination of its own, vibrant, cinematic, and unmistakably JW Marriott.
Key feature // 2
Dynamic Flow for Every Guest Style
Beyond its visual impact, the bar was designed to support multiple guest experiences, from quiet morning coffees to lively evening gatherings. Every layout decision balances flow and comfort, allowing guests to move naturally through the space. Layered shelving, reflective surfaces, and curated lighting work together to create a backdrop that feels dynamic yet cohesive, evolving with the rhythm of the hotel throughout the day.
Key feature // 3
A space made to be remembered.
Every design decision, from the lighting composition to the material palette, was crafted to elevate the guest experience. This bar becomes more than a destination within the hotel. It offers a moment of pause, energy, and connection. The space reflects the JW Marriott ethos through a refined, inviting atmosphere that stays with guests long after they leave.
Results
New homepage boosts engagement & loyalty
By focusing on a personalized user experience, the homepage has become a more engaging, relevant, and productive entry point that successfully guides users through an experience that feels uniquely theirs.
10X
Content Consumption
on average compared to users who only interacted with text, making it a valuable tool, and an asset to a company in hyper growth.
// redesign // New homepage
Implementing a personalized homepage experience taught me the significant impact of tailoring content to individual user needs. By creating dynamic, relevant interactions, we can turn a standard homepage into a powerful engagement tool that not only enhances user satisfaction but also builds long-term loyalty.
26 Keys – Noah Hawley's Office Space
2025
Commercial Interior Design
26 Keys - Noah Hawley's Office Space
Austin, Texas
Commercial Interior Design
To make the homepage experience more relevant and engaging, we implemented personalized elements that adapt based on user behavior, preferences, and prior interactions. This approach aimed to create a sense of familiarity, encouraging users to spend more time on the platform and discover content that resonates with their unique needs.
Key feature // 1
Lighting as Visual Composition
For Noah Hawley’s production office, we crafted a lighting design that reflects the expressive, cinematic spirit of his creative work while elevating the architecture and storytelling embedded in the space. Rather than simply illuminating the workplace, the goal was to shape atmosphere creating moments of focus, collaboration, and visual rhythm that evolve with the pace of the day and the creative process.
Key feature // 2
Warmth Through Material & Color Temperature
To support the studio’s creative atmosphere where ideas are developed, conversations unfold, and stories take shape we specified a warm, layered lighting palette that complements the rich materiality of the space. Wood tones, textured finishes, and curated vintage pieces are enhanced through controlled color temperatures and diffused light sources that soften contrasts and reduce visual fatigue.
Key feature // 3
Creating Intimacy in Large, Open Areas
Within the production office, expansive rooms with high ceilings house a range of creative environments from a dedicated screening room and writers’ room to a curated film and television library, as well as areas where props and memorabilia (including pieces from Fargo and handcrafted puppets) become part of the spatial storytelling. These generous volumes, while architecturally striking, required lighting strategies that could bring a sense of intimacy and human scale to support focused creative work. At the same time, the design extends downstairs to 26 Keys Letterpress, where handmade cards and printed matter are produced reinforcing the studio’s culture of craft, narrative, and tactile storytelling across different creative disciplines.
Results
New homepage boosts engagement & loyalty
By focusing on a personalized user experience, the homepage has become a more engaging, relevant, and productive entry point that successfully guides users through an experience that feels uniquely theirs.
64%
Engagement Increase
Implementing the voiceover with users spending more time exploring content and completing more actions per session.
21%
Subscription Boost
Users exposed to the voiceover feature had for subscriptions compared to those who did not have access to the feature.
10X
Content Consumption
on average compared to users who only interacted with text, making it a valuable tool, and an asset to a company in hyper growth.
12K
new users
Implementing the voiceover with users spending more time exploring content and completing more actions per session.
// redesign // New homepage
Implementing a personalized homepage experience taught me the significant impact of tailoring content to individual user needs. By creating dynamic, relevant interactions, we can turn a standard homepage into a powerful engagement tool that not only enhances user satisfaction but also builds long-term loyalty.
StateFarm
2025
Interior Remodel of Empty Shell Space
Statefarm
120 S Lakeline Blvd Cedar Park, TX 78613
Commercial Interior Design
For Statefarm, we set out to prove that commercial interiors can be polished, high-performing, and still have a bit of personality. Here, the brand’s signature red steps beyond the logo and becomes the pulse of the space—infusing energy into lighting, ceiling accents, and every visual cue. We paired honest materials with clean lines and warm textures to create an environment that’s both focused and unexpectedly playful. The result is a workplace that feels confident, efficient, and unmistakably alive.
Key feature // 1
A Workspace Designed to Move Forward
The design transitions from reception into an environment shaped by focus, flow, and teamwork. Red ceiling accents guide the eye across the room, creating a sense of momentum that reflects the pace of a busy workday. Glass walls support open collaboration while allowing natural light to move freely through both the conference room and the open workstations.
Key feature // 2
Design Language & Material Story
The moodboard captures the essence of the project, exploring how a single color can shape an entire environment. Here, red moves beyond a brand signature and becomes texture, volume, structure, and feeling. From tiled surfaces to upholstery swatches and detailing, each element contributes to a cohesive visual identity.
Key feature // 3
A Break Room Built for Real Moments
In the break room, the design shifts into a softer mode, still aligned with the brand while feeling warm, approachable, and inviting. Red appears in playful accents through pendant lights, dishware, and the iconic StateFarm symbol, adding personality without overwhelming the space. Natural wood tones and clean white surfaces balance the palette, creating a calm backdrop for conversation, coffee, and the small pauses that keep a workday moving.
Results
New homepage boosts engagement & loyalty
By focusing on a personalized user experience, the homepage has become a more engaging, relevant, and productive entry point that successfully guides users through an experience that feels uniquely theirs.
64%
Engagement Increase
Implementing the voiceover with users spending more time exploring content and completing more actions per session.
21%
Subscription Boost
Users exposed to the voiceover feature had for subscriptions compared to those who did not have access to the feature.
10X
Content Consumption
on average compared to users who only interacted with text, making it a valuable tool, and an asset to a company in hyper growth.
12K
new users
Implementing the voiceover with users spending more time exploring content and completing more actions per session.
// redesign // New homepage
This project showed us how a strong brand can become a powerful spatial experience. By translating StateFarm’s identity into form, color, and function, we created a workplace that feels purposeful, energetic, and genuinely connected to the people who use it every day.
Unit 303, T-11 Cota Track
2025
Interior Remodel of Empty Shell Space
T11
8001 Circuit of the Americas BLVD, Austin, TX 78617
Commercial Interior Design
To make the homepage experience more relevant and engaging, we implemented personalized elements that adapt based on user behavior, preferences, and prior interactions. This approach aimed to create a sense of familiarity, encouraging users to spend more time on the platform and discover content that resonates with their unique needs.
Key feature // 1
Luxury in motion, defined in space.
For T11, we set out to create a showroom that feels as elevated and performance-driven as the machines it houses. Rich materials, controlled lighting, and a bold, dramatic palette work together to frame each car as a sculptural object, creating an experience designed to captivate. Every detail reflects the precision, power, and luxury of high-end automotive culture, transforming the space into a destination where engineering and artistry come together.
Key feature // 2
Design that performs.
Every surface, texture, and finish in this space was selected to reflect the precision and craftsmanship behind high-performance vehicles. From rich wood tones to sculptural lighting, the environment feels immersive, intimate, and distinctly premium, creating a setting worthy of the machines it showcases.
Key feature // 3
A Space for Focus & Refinement
This private workspace was designed as a quiet counterbalance to the energy of the showroom — a place where decisions are made, strategies come to life, and clients can slow down in a setting that feels grounded and refined. Warm tones, tailored lighting, and classic textures create an atmosphere that’s both elevated and deeply personal.
Results
New homepage boosts engagement & loyalty
By focusing on a personalized user experience, the homepage has become a more engaging, relevant, and productive entry point that successfully guides users through an experience that feels uniquely theirs.
64%
Engagement Increase
Implementing the voiceover with users spending more time exploring content and completing more actions per session.
21%
Subscription Boost
Users exposed to the voiceover feature had for subscriptions compared to those who did not have access to the feature.
10X
Content Consumption
on average compared to users who only interacted with text, making it a valuable tool, and an asset to a company in hyper growth.
12K
new users
Implementing the voiceover with users spending more time exploring content and completing more actions per session.
// redesign // New homepage
Implementing a personalized homepage experience taught me the significant impact of tailoring content to individual user needs. By creating dynamic, relevant interactions, we can turn a standard homepage into a powerful engagement tool that not only enhances user satisfaction but also builds long-term loyalty.
EA Games
2022
Interior Remodel of Empty Shell Space
EA Games
7700 W Parmer Lane, Austin, TX
Commercial Interior Design
For EA Games, we set out to design a workplace that feels as dynamic and creative as the teams who use it. Inspired by the brand’s bold energy and collaborative culture, the space was shaped to support connection, focus, and flexibility — all while bringing a sense of play into the everyday environment. We blended color, texture, and modular furniture to create zones that shift effortlessly between work, brainstorming, and downtime. The result is a space that reflects the spirit of EA: innovative, expressive, and built for imagination.
Key feature // 1
A Space for Focus & Refinement
This private workspace was designed as a quiet counterbalance to the energy of the showroom, offering a place where decisions are made, strategies take shape, and clients can slow down in a setting that feels grounded and refined. Warm tones, tailored lighting, and classic textures create an atmosphere that feels elevated and personal.
Key feature // 2
Spaces That Move With You
To keep the space flexible and ready for what comes next, we created zones that transition easily between work, play, and collaboration. Whether grabbing a seat for a quick huddle or taking a break at the arcade corner, the layout adapts to the team’s energy rather than forcing the team to adapt to the space.
Key feature // 3
Built for Creativity, Designed for Play
At its core, this space is all about empowering the people behind the games. By blending comfort, color, and a touch of playfulness, we created an environment that fuels imagination and supports the fast-changing rhythm of creative work. A workplace that feels energizing, flexible, and unmistakably EA.
Results
New homepage boosts engagement & loyalty
By focusing on a personalized user experience, the homepage has become a more engaging, relevant, and productive entry point that successfully guides users through an experience that feels uniquely theirs.
64%
Engagement Increase
Implementing the voiceover with users spending more time exploring content and completing more actions per session.
21%
Subscription Boost
Users exposed to the voiceover feature had for subscriptions compared to those who did not have access to the feature.
10X
Content Consumption
on average compared to users who only interacted with text, making it a valuable tool, and an asset to a company in hyper growth.
12K
new users
Implementing the voiceover with users spending more time exploring content and completing more actions per session.
// redesign // New homepage
Implementing a personalized homepage experience taught me the significant impact of tailoring content to individual user needs. By creating dynamic, relevant interactions, we can turn a standard homepage into a powerful engagement tool that not only enhances user satisfaction but also builds long-term loyalty.
Ladybird Society
2023
Full interior renovation converting the existing office space into a hair salon
Ladybird Society
2300 S Lamar Blvd #106, Austin, TX 78704
Commercial Interior Design
Beautiful hair salon run by beautiful people.
Key feature // 1
Beautiful hair salon run by beautiful people.
The foundation of the space is built on comfort and ease. Soft silhouettes, muted tones, and natural textures create an environment that feels gentle and grounding. By prioritizing calm visual cues, the design helps reduce stress and sets the tone for a welcoming care experience.
Key feature // 2
Wellness Through Materiality
We curated materials that feel warm to the touch and soothing to the eye — tactile upholstery, organic finishes, and layered greenery. These elements promote a sense of wellness while elevating the aesthetic beyond traditional healthcare design.
Key feature // 3
A Boutique Experience for Everyday Care
Ladybird’s interiors balance professionalism with intimacy. Thoughtful lighting, curated seating, and residential-style accents give the space the warmth of a boutique studio, making visits feel personal, comfortable, and uplifting.
Results
New homepage boosts engagement & loyalty
By focusing on a personalized user experience, the homepage has become a more engaging, relevant, and productive entry point that successfully guides users through an experience that feels uniquely theirs.
64%
Engagement Increase
Implementing the voiceover with users spending more time exploring content and completing more actions per session.
21%
Subscription Boost
Users exposed to the voiceover feature had for subscriptions compared to those who did not have access to the feature.
10X
Content Consumption
on average compared to users who only interacted with text, making it a valuable tool, and an asset to a company in hyper growth.
12K
new users
Implementing the voiceover with users spending more time exploring content and completing more actions per session.
// redesign // New homepage
Implementing a personalized homepage experience taught me the significant impact of tailoring content to individual user needs. By creating dynamic, relevant interactions, we can turn a standard homepage into a powerful engagement tool that not only enhances user satisfaction but also builds long-term loyalty.
Benchmark TX
2023
Commercial Interior Design
Benchmark TX
2043 S Lamar Blvd. Suite 2150 in Austin, TX
Commercial Interior Design
To make the homepage experience more relevant and engaging, we implemented personalized elements that adapt based on user behavior, preferences, and prior interactions. This approach aimed to create a sense of familiarity, encouraging users to spend more time on the platform and discover content that resonates with their unique needs.
Key feature // 1
Transparency That Connects
Floor-to-ceiling glass creates a visual openness that keeps the team connected while giving each space its own definition. The environment feels bright, collaborative, and grounded in the idea that clarity drives better work.
Key feature // 2
Warm Materials, Strong Identity
Textured wood, soft neutrals, and refined finishes bring warmth to the corporate setting. These elements elevate the space beyond a standard office, giving Benchmark a professional yet approachable visual identity.
Key feature // 3
Designed for Focus & Flow
The layout supports a seamless rhythm between heads-down work, meetings, and informal conversations. Every zone is purposefully placed to encourage productivity without sacrificing comfort or style.
Results
New homepage boosts engagement & loyalty
By focusing on a personalized user experience, the homepage has become a more engaging, relevant, and productive entry point that successfully guides users through an experience that feels uniquely theirs.
64%
Engagement Increase
Implementing the voiceover with users spending more time exploring content and completing more actions per session.
21%
Subscription Boost
Users exposed to the voiceover feature had for subscriptions compared to those who did not have access to the feature.
10X
Content Consumption
on average compared to users who only interacted with text, making it a valuable tool, and an asset to a company in hyper growth.
12K
new users
Implementing the voiceover with users spending more time exploring content and completing more actions per session.
// redesign // New homepage
Implementing a personalized homepage experience taught me the significant impact of tailoring content to individual user needs. By creating dynamic, relevant interactions, we can turn a standard homepage into a powerful engagement tool that not only enhances user satisfaction but also builds long-term loyalty.
uSHIP
2024
Commercial Interior Design
uSHIP
708 Congress, Austin, TX
Commercial Interior Design
To make the homepage experience more relevant and engaging, we implemented personalized elements that adapt based on user behavior, preferences, and prior interactions. This approach aimed to create a sense of familiarity, encouraging users to spend more time on the platform and discover content that resonates with their unique needs.
Key feature // 1
Brand Identity, Built Into the Space
The design incorporates uShip’s visual language through color, form, and materiality. From the green slatted reception desk to curated textures, the space reinforces the brand in a way that feels subtle, modern, and welcoming.
Key feature // 2
Textures & Light That Feel Human
Stone walls, warm wood tones, and layered lighting soften the tech-forward environment. These tactile elements bring warmth and familiarity, making the office feel grounded, approachable, and energizing throughout the day.
Key feature // 3
Flexible Work Zones for Every Style
Different modes of work — collaboration, heads-down focus, and meetings — are supported through purposeful zoning. Private rooms, open tables, and lounge areas give teams freedom to choose how and where they work best, without sacrificing flow or comfort.
Results
New homepage boosts engagement & loyalty
By focusing on a personalized user experience, the homepage has become a more engaging, relevant, and productive entry point that successfully guides users through an experience that feels uniquely theirs.
64%
Engagement Increase
Implementing the voiceover with users spending more time exploring content and completing more actions per session.
21%
Subscription Boost
Users exposed to the voiceover feature had for subscriptions compared to those who did not have access to the feature.
10X
Content Consumption
on average compared to users who only interacted with text, making it a valuable tool, and an asset to a company in hyper growth.
12K
new users
Implementing the voiceover with users spending more time exploring content and completing more actions per session.
// redesign // New homepage
Implementing a personalized homepage experience taught me the significant impact of tailoring content to individual user needs. By creating dynamic, relevant interactions, we can turn a standard homepage into a powerful engagement tool that not only enhances user satisfaction but also builds long-term loyalty.
Hut Homes V
2022
Commercial Interior Design
Hut Homes V
190 Bagdad Road, Leander, TX
Commercial Interior Design
To make the homepage experience more relevant and engaging, we implemented personalized elements that adapt based on user behavior, preferences, and prior interactions. This approach aimed to create a sense of familiarity, encouraging users to spend more time on the platform and discover content that resonates with their unique needs.
Key feature // 1
A Kitchen That Brings People Together
At the heart of the space is a communal kitchen designed with hospitality in mind. Warm woods, open shelving, and soft lighting create a welcoming hub where conversations flow easily, encouraging connection and a sense of everyday comfort.
Key feature // 2
Transparency & Natural Light
Glass partitions open up the office and allow natural light to travel through every room. The result is a workspace that feels bright, open, and visually connected, supporting focus without sacrificing a sense of community.
Key feature // 3
Built-In Functionality, Thoughtfully Designed
Custom storage, integrated shelving, and streamlined millwork keep the environment organized and efficient. These details elevate the everyday workflow while maintaining the clean, cohesive aesthetic that defines Hut Homes V.
Results
New homepage boosts engagement & loyalty
By focusing on a personalized user experience, the homepage has become a more engaging, relevant, and productive entry point that successfully guides users through an experience that feels uniquely theirs.
64%
Engagement Increase
Implementing the voiceover with users spending more time exploring content and completing more actions per session.
21%
Subscription Boost
Users exposed to the voiceover feature had for subscriptions compared to those who did not have access to the feature.
10X
Content Consumption
on average compared to users who only interacted with text, making it a valuable tool, and an asset to a company in hyper growth.
12K
new users
Implementing the voiceover with users spending more time exploring content and completing more actions per session.
// redesign // New homepage
Implementing a personalized homepage experience taught me the significant impact of tailoring content to individual user needs. By creating dynamic, relevant interactions, we can turn a standard homepage into a powerful engagement tool that not only enhances user satisfaction but also builds long-term loyalty.
Skygrid
2022
Commercial Interior Design
Skygrid
12708 Riata Vista Circle
Commercial Interior Design
To make the homepage experience more relevant and engaging, we implemented personalized elements that adapt based on user behavior, preferences, and prior interactions. This approach aimed to create a sense of familiarity, encouraging users to spend more time on the platform and discover content that resonates with their unique needs.
Key feature // 1
A Bold, Geometric Identity
The kitchen and common areas incorporate striking black tile patterns and clean lines, giving the space a strong architectural character. These graphic elements reinforce the brand’s modern, tech-driven personality without overwhelming the environment.
Key feature // 2
Comfortable Zones for Collaboration
Lounge-style seating and flexible arrangements encourage casual teamwork and spontaneous conversations. This balance between structure and comfort supports different working styles while keeping the office feeling open and adaptable.
Key feature // 3
Industrial Warmth, Refined
Exposed ceilings, concrete floors, and black metal accents contrast with warm woods and soft lighting to create a refined industrial look. The combination brings a grounded, professional feel that still carries the energy and edge of a tech workspace.
Results
New homepage boosts engagement & loyalty
By focusing on a personalized user experience, the homepage has become a more engaging, relevant, and productive entry point that successfully guides users through an experience that feels uniquely theirs.
64%
Engagement Increase
Implementing the voiceover with users spending more time exploring content and completing more actions per session.
21%
Subscription Boost
Users exposed to the voiceover feature had for subscriptions compared to those who did not have access to the feature.
10X
Content Consumption
on average compared to users who only interacted with text, making it a valuable tool, and an asset to a company in hyper growth.
12K
new users
Implementing the voiceover with users spending more time exploring content and completing more actions per session.
// redesign // New homepage
Implementing a personalized homepage experience taught me the significant impact of tailoring content to individual user needs. By creating dynamic, relevant interactions, we can turn a standard homepage into a powerful engagement tool that not only enhances user satisfaction but also builds long-term loyalty.